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1. 1. Truth or Dare? : An exploration of Opinion Spam’s affect on dimensions of Brand Trust

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Eric Collinder; Oskar Södergren; [2017]
   Keywords : Opinion Spam; Brand Trust; Consumer Satisfaction; Electronic Commerce; Electronic Word of Mouth eWOM ;

   Abstract : Consumer generated product reviews is a tool growing in popularity among e-retailers. On account of its many benefits and as the internet is continuously taking over as a market place this may come as no surprise. READ MORE