Essays about: "Opinion leader"

Showing result 1 - 5 of 28 essays containing the words Opinion leader.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  3. 2. The innovation intermediary’s guide to the AI Factory - A study of AI Sweden as an intermediary in a system of innovation

    University essay from Göteborgs universitet/Graduate School

    Author : Felix Enocksson; Fredrik Melin; [2021-07-07]
    Keywords : AI; Diffusion; Innovation intermediaries; Technological Innovation Systems; Technology Transfer;

    Abstract : This paper investigates the role of intermediaries in innovation systems. By studying how AI Sweden accelerates the use and adoption of artificial intelligence on a national level, it focuses on how an intermediary adds value in a technological innovation system. READ MORE

  4. 3. Implementation of m-Health for Asthma Management in India

    University essay from Uppsala universitet/Industriell teknik

    Author : Chandrasekhar Somineni; Srinivas Adanoor Bhaskar; [2021]
    Keywords : mHealth; mobile health; implementation; intervention; drivers; barriers; factors and asthma;

    Abstract : Mobile Health (mHealth) in evidence-based patient care is a fast-growing technology that is yet to be adapted in the healthcare setting for managing asthma. This research thesis aims to understand the determinant factors that can be recognized as drivers and barriers for mHealth implementation for asthma. READ MORE

  5. 4. Sinolytics- AI analysis programme for key opinion leader marketing

    University essay from Umeå universitet/Institutionen för fysik

    Author : Chaoran Chen; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  6. 5. France at war - Hollande’s securitization of terrorism after the 2015 attacks and the reaction of the French public

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Alexandre Hjorth Gernigon; [2020]
    Keywords : Law and Political Science;

    Abstract : As terrorism after the 9/11 attacks has emerged as one of the most important threats to international security, the political discourse used by world leaders regarding the topic is becoming more and more essential to study. One way to do this is by using securitization theory, which helps us understand how something becomes a security issue, and how security threats are socially constructed through the use of language. READ MORE