Essays about: "Opportunity perception"

Showing result 1 - 5 of 128 essays containing the words Opportunity perception.

  1. 1. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amber Javed; [2022]
    Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

  2. 2. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

  3. 3. Breathe

    University essay from KTH/Ljusdesign

    Author : Anna Paraboschi; [2022]
    Keywords : hospital - stress - curiosity - filter - interaction;

    Abstract : Imagine your primary fear. You can’t escape, your surroundings are hostile, and everywhere you look there is no resting point. Everyone has their fear. We all should have the chance to overcome it. READ MORE

  4. 4. Diffusion of floating offshore wind technology (FOWT) in Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Jarno Hassinen; Robin Brink; [2022]
    Keywords : Renewable energy; diffusion; competitiveness; floating offshore wind technology; FOWT;

    Abstract : Background: This research work takes a strong sustainability approach with the focus on renewable energy technology (RET) diffusion to meet the multifold and complex challenges with CO2 emission targets and geopolitical energy challenges. Global warming, sustainability issues and significant energy crises, suggests that RET is seen as one of the most important solutions to deal with these challenges. READ MORE

  5. 5. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiaohui Zhao; Adrijana Bacovic; [2022]
    Keywords : Relationship Marketing; Consumer; Consumer relationship; Value; Satisfaction; Trust; Loyalty; Experience;

    Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE