Essays about: "Organisational buying behaviour"

Found 1 essay containing the words Organisational buying behaviour.

  1. 1. Organisational buying behaviour : Criteria and influences in the buying process within high commercial value restaurants

    University essay from IHH, Företagsekonomi

    Author : Charlotte Lindberg; Julia Hadmark; Linda Remahl; [2008]
    Keywords : Organisational buying behaviour; Pernod Ricard Sweden; restaurants; influencing factors; buyer criteria; high commercial value;

    Abstract : In 2005 the wine importer and supplier Pernod Ricard Sweden acquired Allied Domecq, a company with a wide assortment of wines. However, due to Pernod Ricard Sweden’s strategic focus on spirits the last decade they now experience a lack of knowledge of how to best sell and endorse wine to restaurants. READ MORE