Essays about: "Orhan Begovic"

Found 1 essay containing the words Orhan Begovic.

  1. 1. Has CSR started to sell? Based on the Covid-19 pandemic : An insight from consumers’ perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Isabelle Wålinder; Orhan Begovic; [2021]
    Keywords : Consumer buying behavior; Consumer behavior; CSR; Sustainable food; Organic food; Safety precautions; Safety; Covid-19 pandemic; Grocery store; Shopping;

    Abstract : The purpose of this thesis is to explore if consumers evaluate CSR more into their purchase criterion compared to before the Covid-19 pandemic. CSR activities, consumer buying behavior, and CSR as a purchase criterion were combined in a conceptual framework. The consumer decision-making model was used as a framework in consumer buying behavior. READ MORE