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1. Has CSR started to sell? Based on the Covid-19 pandemic : An insight from consumers’ perspective
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The purpose of this thesis is to explore if consumers evaluate CSR more into their purchase criterion compared to before the Covid-19 pandemic. CSR activities, consumer buying behavior, and CSR as a purchase criterion were combined in a conceptual framework. The consumer decision-making model was used as a framework in consumer buying behavior. READ MORE
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