Essays about: "Oscar Alvarez Martinez"

Found 1 essay containing the words Oscar Alvarez Martinez.

  1. 1. Branding Spain : analyzing the organizations behind the image of Spain in Sweden

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Oscar Alvarez Martinez; [2010]
    Keywords : Nation branding; nation brand; Spain; Sweden; nation brands index; competitive identity; country of origin; made in; public diplomacy; international trade.;

    Abstract : Globalization abates barriers and makes the world similar, but also leads countries to perform like companies seeking and competing for global capitals. In this competition the „nation brand‟ becomes a critical tool to stand out and attract any sort of foreign investments. READ MORE