Essays about: "Oscar Söderlund"

Found 2 essays containing the words Oscar Söderlund.

  1. 1. Too Fast too Navigable : a study to research the effects of navigability for a customers purchase time

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Unn Zachrison; Anna Petersson; Axel Jönsson; David Carlsson; Fredrik Lindberg; Joel Nilsson; Jonatan Johansson; Oscar Söderlund; [2022]
    Keywords : ;

    Abstract : Among today’s seemingly endless amount of online stores and markets, differentiation is crucial. However, attracting and satisfying online shoppers requires websites to not only present originality in offers and products, but to also be efficient and easy to use. READ MORE

  3. 2. Mitigating Uncertainty by Including the Customer in the Fuzzy Front-End of Innovation - A comparative multiple-case study of Polestar and On to identify successful customer collaboration

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Fröström; Oscar Söderlund; [2021-07-06]
    Keywords : customer co-creation; uncertainty reduction; fuzzy front-end; open innovation; customer characteristics; incremental and radical innovation;

    Abstract : The fuzzy front-end (FFE) is the first phase of new product development which is associated with high levels of uncertainty. Mitigating uncertainty is a key factor to enable successful innovation. READ MORE