Essays about: "Oskar Bill"

Found 2 essays containing the words Oskar Bill.

1. 1. The loyalty effect

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Bill; Alexander Jöndell; [2015]
   Keywords : Customer loyalty; Net Promoter Score; NPS; American Customer Satisfaction Index; ACSI; Business and Economics;

   Abstract : Authors: Oskar Bill, Alexander Jöndell Supervisors: Carl-Henric Nilsson Associate Professor Lund University ¬ School of Economics and Management Department of Business Administration Charlotta Johansson Associate Professor Lund University ¬ Faculty of Engineering Department of Automatic Control Purpose: The purpose is to predict customer loyalty by utilising big data. This will be done by combining two models: The American Customer Satisfaction Index (ACSI) and the Net Promoter Score (NPS) using the benefits of each model, the cause and effect relationship in ACSI and the simple survey methodology in NPS. READ MORE

3. 2. The loyalty effect

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Jöndell; Oskar Bill; [2015]
   Keywords : Customer loyalty; Net Promoter Score; NPS; American Customer Satisfaction Index; ACSI; Business and Economics;

   Abstract : .... READ MORE