Essays about: "Oskar Brandberg"
Found 1 essay containing the words Oskar Brandberg.
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1. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. READ MORE
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