Essays about: "Oskar Gudmundsson"

Found 2 essays containing the words Oskar Gudmundsson.

  1. 1. Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi; Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Oskar Gudmundsson; Joel Leteus; [2018]
    Keywords : Coopetition; Co-branding; Coopetitive Branding; Strategic Alliances; Consumer Based Brand Equity CBBE ; Brand Image;

    Abstract : The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetitive branding has, to the best of our knowledge, not been researched from a consumer perspective. READ MORE

  2. 2. Structural Modelling of Textile Reinforced Concrete (TRC) Sandwich Panels

    University essay from Chalmers tekniska högskola/Institutionen för bygg- och miljöteknik

    Author : Guðlaugur Már Guðmundsson; Óskar Bragi Guðmundsson; [2015]
    Keywords : TRC; textile reinforcement; carbon fibre; alkali resistant glass FE-modelling; FRP; sandwich panels; PCSP; bond slip; connector;

    Abstract : .... READ MORE