Essays about: "Oskar Nolåker"
Found 1 essay containing the words Oskar Nolåker.
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1. Controlling fashion: Enabling controls in creative teams in fashion firms
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and problem: In the creative teams of fashion firms a two-way control problem for achieving strategic alignment arises, the first being the need to balance creative and commercial dimensions, and secondly the need to bring coherence to the creative work, both without diminishing the intrinsic motivation of individuals. Purpose: The purpose of the study is to investigate how the design features of enabling MCS in creative teams of fashion firms achieve strategic alignment without diminishing intrinsic motivation. READ MORE
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