Essays about: "Oskar Södergren"

Found 1 essay containing the words Oskar Södergren.

  1. 1. Truth or Dare? : An exploration of Opinion Spam’s affect on dimensions of Brand Trust

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Eric Collinder; Oskar Södergren; [2017]
    Keywords : Opinion Spam; Brand Trust; Consumer Satisfaction; Electronic Commerce; Electronic Word of Mouth eWOM ;

    Abstract : Consumer generated product reviews is a tool growing in popularity among e-retailers. On account of its many benefits and as the internet is continuously taking over as a market place this may come as no surprise. READ MORE