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Found 2 essays matching the above criteria.

  1. 1. Are we using a saw to hammer a nail? : Opportunities and challenges of user involvement in remote IT projects; from the perspective of IT consultants

    University essay from Linköpings universitet/Informationssystem och digitalisering; Linköpings universitet/Filosofiska fakulteten

    Author : Oskar Wagrelius; Ola Olofsson; [2022]
    Keywords : User Involvement; Digital Communication; Media Synchronicity Theory; Remote Work; Användarinvolvering; Digital kommunikation; Distansarbete;

    Abstract : User involvement has been championed as essential for the success of IT projects, both by practitioners as well as academia. Traditionally, user involvement activities between clients and consultants have been conducted in physical closeness. READ MORE

  3. 2. Is fat the new skinny? : A study on weight and perception of models in green marketing

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Oskar Wagrelius; Sara Eriksson; [2018]
    Keywords : Green marketing; brand positioning; brand personality traits; green products; attractiveness; sales; purchase propensity; warmth; competence; weight; model; thin; overweight; obesity; ecological; environmentally friendly; Grön marknadsföring; varumärke; positionering; varumärkespersonlighet; gröna produkter; attraktivitet; köpbenägenhet; konsumentbeteende; värme; kompetens; modell; vikt; övervikt; smal; ekologiskt; miljövänlig;

    Abstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE