Essays about: "Ou Xu"
Found 1 essay containing the words Ou Xu.
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1. Live Spectators View on Sponsorship in Sporting Events
University essay from Göteborgs universitet/Graduate SchoolAbstract : ABSTRACT This study investigates how live spectators view sponsorship and sponsors’ marketing initiatives appearing in sporting events. Through constructing a relationship model central to sporting events, three relationships are demonstrated linking teams, sponsors and live spectators. READ MORE
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