Essays about: "Ouk Phavy"

Found 1 essay containing the words Ouk Phavy.

  1. 1. The study on new service development process in telecom industry: the Telefonica Case Study

    University essay from KTH/Industriell Management

    Author : ouk phavy; [2013]
    Keywords : New Service Development;

    Abstract : The purpose of this thesis is to help Telefonica, a Spanish integrated operator, reduce time-to-market of its new offer or product/service innovation by closely observing and evaluating the current development process of its new offer. The research includes the review of current literature on product and service characteristics and new product and service development model, and participant observation conducted in relevant units actively involved in development process. READ MORE