Essays about: "Owned Media"

Showing result 1 - 5 of 70 essays containing the words Owned Media.

  1. 1. A risk of conflict – Perception or Reality? : A media study of securitization and strategic narratives in the Suwałki Gap.

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier

    Author : Fieke Margaretha van Dijk; [2024]
    Keywords : Securitization; strategic narratives; Suwałki Gap; qualitative content analysis;

    Abstract : This thesis studies news media published by Lithuanian, Polish and Russian news outlets on the Suwałki Gap and the Kaliningrad Oblast. It analyses whether and how these online news articles portray a risk for conflict in this geopolitical area for English-speaking audiences. READ MORE

  3. 2. Threats and opportunities in a contested field of integration – EU forest policy as framed in forest owner media

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Marit Fahlander; [2023-01-17]
    Keywords : EU forest policy;

    Abstract : This thesis discusses the framing of EU forest policy in Swedish forest owner media, in the years 2006, 2013 and 2021. While Swedish forest owners have historically been influential in shaping EU forest policy, no research has previously been made on how the EU is framed in forest owner media. READ MORE

  4. 3. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zixiong Chen; Yidi Mao; [2023]
    Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

  5. 4. Whispers of influence : youth engagement with Alt-info's soft power perceptions

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Ana Chkhaidze; [2023]
    Keywords : media engagement; soft power; propaganda; pro-Russian media; Social Sciences;

    Abstract : This research explores how young audiences in Georgia perceive and engage with Russian Soft Power in the context of the media platform Alt-info. Alt-info is a privately-owned right-wing TV company and online media outlet founded in 2019 in Georgia. READ MORE

  6. 5. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Valeria de Leon; Miranda Ånäs; [2023]
    Keywords : Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

    Abstract : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. READ MORE