Essays about: "PERFA"

Found 1 essay containing the word PERFA.

  1. 1. Enhancing the Value Proposition of Live Esports Consumption with AI Technology

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Marcus Larsson; [2018]
    Keywords : AI; Consumer Value; DotA 2; Esports; MSSC; Neural Networks; PERFA; Value Proposition; AI; DotA 2; E-sport; MSSC; Neurala Nätverk; PERFA; Värdeerbjudande;

    Abstract : When a company includes a new technology or innovation into their value proposition, customers may perceive it as an enhancement or deterioration. This phenomenon was explored in this study with a case study of a present case in the esports industry. READ MORE