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Showing result 1 - 5 of 30 essays matching the above criteria.

1. 1. Local Nature Matters : A Story of How Empowerment from Tourism Contributes to Local Nature Stewardship in Rural Communities

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sarah Nieutin; [2023]
   Keywords : Place attachment; resident empowerment through tourism; nature stewardship; care for nature; resident attitudes towards nature stewardship; nature’s contribution to people framework; social exchange theory;

   Abstract : This Master thesis examines the role of resident empowerment in rural nature tourism in shaping the relations between how residents engage with local places and local nature stewardship in Plouguerneau, France. Through a conceptual framework that includes the concepts of empowerment, place attachment, care for nature, and nature stewardship, the study models the effect of place attachment and care for nature on resident stewardship attitudes and how resident empowerment in tourism mediates this relationship. READ MORE

3. 2. Exchanging 'Life' for Money? Overtime work culture and professional women's fertility intentions in China

   University essay from Lunds universitet/Graduate School

   Author : Jinxuan Lu; [2023]
   Keywords : Fertility intention; Overtime work; PLS-SEM; Vignette experiment; Theory of Planned Behavior; Social Sciences;

   Abstract : In the context of China’s concerning decline in fertility rates and the widespread normalization of the ‘996’ overtime culture, the connection between overtime work and fertility assumes considerable importance. This research is firmly grounded in the theoretical framework of the Theory of Planned Behavior (Ajzen, 1991), which investigates the complex relationship between overtime work and fertility intentions among working women of reproductive age in urban China. READ MORE

4. 3. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zehui Sun; Xiaoyuan Cheng; [2023]
   Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

5. 4. Gamification Use Intention : Examining the technology acceptance factors that define gamification use intention

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Michiel de Kok; Mark Klaiber; [2022]
   Keywords : Gamification; Demographics; Perceived Ease of Use; Perceived Enjoyment; Perceived Usefulness; Technology Acceptance Model; Use Intention; Gender; IT literacy; Educational Background; Age;

   Abstract : During the past years, gamification has become an influential trend in technology and the promises are widespread. The definition of gamification is known as the implementation of game elements (leaderboards, badges, points) within a non-game context. READ MORE

6. 5. The influence of values, beliefs, norms on thepro-environmental behavior of Generation Z : The case of the aviation industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Gabriel Madeira; Salomé Rello; [2022]
   Keywords : Sustainability; Aviation Industry; Generation Z; VBN model; Values; Beliefs; Norms; Pro-environmental Behavior; Eco-guilt;

   Abstract : Purpose: The purpose of this paper is to deepen the knowledge of the field of sustainability,more specifically, the current understanding of how values, beliefs, and norms influencepro-environmental behavior towards the aviation industry, within Generation Z. Background: Sustainability is now a topic of focus from governments and companies. READ MORE