Essays about: "POLITICAL FACTORS in MARKETING"

Showing result 1 - 5 of 29 essays containing the words POLITICAL FACTORS in MARKETING.

1. 1. The influence of institutional factors on the effectiveness of global product launch

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
   Keywords : global product launch; institutional factors; panel regression analysis;

   Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

3. 2. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

   University essay from SLU/Dept. of Forest Economics

   Author : Eric Lwin; [2022]
   Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

   Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE

4. 3. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

5. 4. Ready-made garments industry of Bangladesh: Factors influencing sustainable development

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Md Noman Siddiky; [2021]
   Keywords : Growth instability; RMG of Bangladesh; Sustainability; Sustainable development; Research Development; Compliance.;

   Abstract : Bangladesh RMG (Ready-made garments) industry has grown rapidly and contributing to country’s economy successfully for last three decades. In 2018-2019 this giant sector contributed 84% of the total foreign exchange earnings of the country. READ MORE

6. 5. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

   University essay from Lunds universitet/LUCSUS

   Author : Guyu Dai; [2020]
   Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

   Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE