Essays about: "PR promotion tools"

Found 2 essays containing the words PR promotion tools.

1. 1. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Elena - Maria Vavilov; [2018]
   Keywords : sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

   Abstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE

3. 2. Communication tools in a musical event

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Tomasz Brzóska; Jérémy Pirbay; [2008]
   Keywords : communication model; communication tools; music festival; the Sziget;

   Abstract : A qualitative research was conducted to better understand the communication process connected with organizing musical festival for mass audience and the tools used to gain successful communication. Based on data collected by an interview with organizers and data found on the festival web site, theory about communication models of PR Smith and tools used in communication process, described by Kotler, were compared. READ MORE