Essays about: "PR-agency"

Found 2 essays containing the word PR-agency.

  1. 1. A lifebuoy that supports in deep water : A qualitative case study investigating how an external actor can support an organisation in crisis

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nadia Bazydlo; Sofia Wallin; [2017]
    Keywords : Crisis management; Crisis communication; Crisis Consultancy; PR-agency; Reputation; Social Media; External support; Social-Mediated Crisis Communication Model SMCC ; Situational Crisis Communication Theory SCCT ;

    Abstract : Problem  Crisis management has never been as important as it is today. Considering that criticism is being spread in a fast pace through social media, the reputation of an organisation can quickly be damaged. Several organisations however lack internal knowledge about crisis management. READ MORE

  3. 2. Is it worth it? : PR events and their contribution to brand equity in the fashion industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Furberg; [2016]
    Keywords : PR; PR events; brand equity; brands; consumers; fashion industry;

    Abstract : All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. READ MORE