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Showing result 1 - 5 of 317 essays matching the above criteria.

  1. 1. How the institutional, relational and leadership factors affect the implementation of sustainable business practice within MNCs HQ in a developed country and Subsidiary in a developing country? A case study on Volvo Trucks Located in Sweden (HQ) and Malaysia (Subsidiary)

    University essay from Göteborgs universitet/Graduate School

    Author : Krishnapriya Sujatha; Mubarak Eljack; [2022-02-11]
    Keywords : ;

    Abstract : Companies are in the transformation process from the classical or linear way of conducting business to a more sustainable model. This is necessitated by the growing societal awareness to protect the environment and resources for future living. READ MORE

  2. 2. Lifecycle Analysis of Forged Products

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mohit Digamber Sakore; [2022]
    Keywords : Lifecycle Assessment; LCA; Environmental Product Declaration; EPD; Forged products; Front Axle Beam; Crankshaft; Steering Arm.; Lifecycle Assessment; LCA; Environmental Product Declaration; EPD; Smidda produkter; Framaxelbalk; Vevaxel; Styrarm.;

    Abstract : Sustainability is a major focus for the industry considering the awareness among the public and legislators due to climate change. Automotive manufacturers use many steel products for assembly of vehicles and, many of these products; particularly the heavy and critical components like Front Axle beams and Crankshafts are manufactured using forging process. READ MORE

  3. 3. Achieving enhanced integration of sustainability into supply chain through implementation of effective strategies in environmental, economic, and social fronts

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Heor Aula; [2022]
    Keywords : Globalization; Sustainability; Supply chain network; firm performance; Governance gaps; Innovative sustainable strategies; Integration;

    Abstract : Manufacturing industries have adopted globalization as a strategy to improve the reach of their products/services, bringing them closer to the customer and utilizing the cost advantage in emerging economies, better availability of resources such as raw materials, and cheaper workforce. However, with globalization came a fair share of obstacles in effectively managing the operations of a complex supply chain network spread across the globe. READ MORE

  4. 4. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Rebecca Hansson; [2022]
    Keywords : Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

    Abstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE

  5. 5. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE