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Showing result 6 - 10 of 369 essays matching the above criteria.

  1. 6. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Julia Jonsson; Hildegunn Strand; [2023]
    Keywords : New Product Development; Radical Innovation; Unfamiliar Markets; Familiar Markets; Product Innovation; NPD process.; Ny produktutveckling; Radikal Innovation; Okända Marknader; Kända Marknader; Produktinnovation; NPD-process.;

    Abstract : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. READ MORE

  3. 7. Don't Fall! A Case Study on Market-scoping For Early-stage Technologies and the Role of Sensemaking

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Klingestam Lundqvist; [2023]
    Keywords : Market-scoping; early-stage technologies; dynamic capabilities; sensemaking; high tech;

    Abstract : Effectively managing uncertainty requires flexibility and strategic trade-offs, even so for firms basing their product-offer on early-stage technologies. Managers' role in strategic decisions have previously been overlooked, focusing more on predetermined market spaces based on technology, firm, and industry characteristics. READ MORE

  4. 8. Segmenting Countries in the Food Packaging Market: A Cluster Analysis Approach

    University essay from Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

    Author : Ninda Atikah Mawaddah; Aksaraphak Nijsathorn; [2023]
    Keywords : Unsupervised Machine Learning; Clustering; K-Means Clustering; Hierarchical Clustering; Principal Component Analysis; Business and Economics;

    Abstract : The food packaging market has been witnessing substantial growth due to changing consumer lifestyles, urbanization, increased purchasing power, and growing environmental sustainability awareness. This growth presents significant opportunities for companies operating in this market. READ MORE

  5. 9. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE

  6. 10. Knowledge Transfer Within Integrated Logistics Support at Saab Kockums - A Case Study

    University essay from Lunds universitet/Innovation

    Author : Lovisa Lindström; [2023]
    Keywords : Knowledge management; Integrated Logistics Support ILS ; Complex Product Development; Lessons learned; Technology and Engineering;

    Abstract : Komplex produktutveckling med långa projekttider kräver framgångsrik överföring av kunskap inom och mellan projekt. Avdelningen för integrerat logistikstöd (ILS) vid Saab Kockums Malmö har identifierat ett behov av att överskåda de nuvarande arbetssätten. READ MORE