Essays about: "Packaging as a communication tool in marketing"
Found 1 essay containing the words Packaging as a communication tool in marketing.
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1. Sustainable packaging : A study of consumers' loyalty and behavior
University essay from Internationella Handelshögskolan; IHH, FöretagsekonomiAbstract : The ecological consumer has been a significant and central character in the development of green marketing. In an effort to enhance brand equity and increase consumers’ loyalty, companies are relying on environmental claims. READ MORE
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