Essays about: "Packaging as a strategic tool for product differentiation"
Found 1 essay containing the words Packaging as a strategic tool for product differentiation.
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1. The Package : The Neglected Attribute The package´s role as a strategic tool in a competitive context
University essay from Ekonomiska institutionenAbstract : Background: When functionalities of todays products become increasingly alike, design plays a prominent role for product differentiation. Visuality becomes as significant as functionality and increases the importance for companies to work with, and use, packaging design as a tool for creating competitiveness. READ MORE
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