Essays about: "Pakistan."

Showing result 1 - 5 of 325 essays containing the word Pakistan..

  1. 1. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Muhammad Usman Anwar; Usman Younis; [2023]
    Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

    Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE

  3. 2. Socioeconomic impacts of the Ten Billion Tree Tsunami (TBTT) plantation project on the participating communities

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Javeria Haris; [2023]
    Keywords : tree plantation; socioeconomic; rural livelihoods; sustainable livelihood framework;

    Abstract : Tree plantations are regarded as one of the key components to fight the environmental challenges. Such plantations may impact the livelihoods of the local populations in both positive and negative ways. READ MORE

  4. 3. Factors Affecting Marketing Strategies of Food Panda and Jovi in Pakistan

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Sikandar Majid; Farhan Tanveer; [2023]
    Keywords : Marketing Strategy; Jovi and Foodpanda;

    Abstract : There has been a rise in food delivery services in Pakistan due to the digitization of several restaurants. However, while several delivery services currently operate in Pakistan, Food panda and JOVI stand out as the most popular. READ MORE

  5. 4. The Impact of Motivation, Job Satisfaction and Job Security on Employee Retention: A Quantitative Research

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Rida Salim; Usman Mushood; [2022]
    Keywords : Employee Retention; Motivation; Job Satisfaction; Job Security; Impact; Pakistan; Correlation;

    Abstract : The main purpose of this thesis was to examine the relation between employee retention and its three variables namely motivation, job satisfaction, and job security of employees in a Pakistani organization named Varioline Intercool. The case study and deductive approach was used to conduct this study. READ MORE

  6. 5. Challenges of Power Dominance in the GMRR: The Perspective of Pakistan’s Small Garment Manufacturers

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Rufus Yaw Gyamfi; Sharmin Jahan; Bernard Nguatem; Fungai Vhondo; [2022]
    Keywords : Garment Manufacturer and Retailer Relationship GMRR ; Power Dominance; Manufacturing; Manufacturer; Supplier; Retailer; Customer; Pakistan; Garments Industry; Garments Manufacturer; Garments Retailer; Garments Suppliers; SME; Interorganizational Relationship IOR ; Buyer-Supplier Relationship; Boundary Systems;

    Abstract : Purpose: The purpose of the study is to identify the challenges that small garments manufacturers in Pakistan face in an IOR with large retailers regarding power dominance. The paper also seeks to examine how those garment manufacturers can use the Boundary Control Systems as a strategic response to power dominance. READ MORE