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1. 1. Escaping the free zone - What makes users pay for freemium online content?

   University essay from Göteborgs universitet/Graduate School

   Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
   Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

   Abstract : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. READ MORE