Essays about: "Pamela Hinojosa Giron"

Found 1 essay containing the words Pamela Hinojosa Giron.

  1. 1. Communication as a CROSS-CULTURAL challenge for international management; a case study of Gina Tricot

    University essay from Internationella Handelshögskolan

    Author : Frida Mordenfeld; Sandra Johansson; Pamela Hinojosa Giron; [2012]
    Keywords : Communication Effectiveness; Cross-cultural communication; Culture; Fast-fashion; Gina Tricot; Globalisation; International Business relationships; International Management; Performance Effectiveness;

    Abstract : Cross-cultural communication challenges arise for managers in international corporations on a daily basis, and in order to evaluate why these challenges occur we conducted a case study in collaboration with the fast-fashion corporation Gina Tricot. Our work challenges the influential theory that cultural proximity leads to less miscommunication within the business environment. READ MORE