Essays about: "Paper fan"

Showing result 1 - 5 of 38 essays containing the words Paper fan.

1. 1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
   Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

3. 2. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
   Keywords : Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

   Abstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE

4. 3. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE

5. 4. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
   Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

6. 5. Exploring Nisu Culture: Unveiling the Complexities of the Female Gaze in Chinese Fan Communities

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Zihuai Zheng; [2023]
   Keywords : Nisu culture; female gaze; fandom culture; gender; Chinese women; Social Sciences;

   Abstract : This research paper delves into the realm of Nisu culture, an emerging fan subculture that has gained significant popularity among Chinese women in recent years. By examining the perspectives of Nisu fans and their engagement within the Nisu fan community, this study aims to present a comprehensive and authentic depiction of this cultural phenomenon. READ MORE