Essays about: "Paraskevi Tsakmaki"
Found 1 essay containing the words Paraskevi Tsakmaki.
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1. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. READ MORE
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