Essays about: "Paraskevi Tsakmaki"

Found 1 essay containing the words Paraskevi Tsakmaki.

  1. 1. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Benjamin Nilsson; Paraskevi Tsakmaki; [2019]
    Keywords : Marketing Automation; Brand Awareness; Buying Decisions; Brand Communication; External Branding; Content Marketing; B2B SMEs;

    Abstract : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. READ MORE