Essays about: "Pareto NBD"
Found 2 essays containing the words Pareto NBD.
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1. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. READ MORE
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2. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. READ MORE