Essays about: "Partial Least Squares Structural Equation Modelling"

Showing result 1 - 5 of 6 essays containing the words Partial Least Squares Structural Equation Modelling.

1. 1. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zehui Sun; Xiaoyuan Cheng; [2023]
   Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

3. 2. The task to Technology view of text-based Chatbot Utilization and Performance : Quantitative study

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Ifasanya Ogunjobi; [2022]
   Keywords : Chatbots; Conversational agents; Task to Technology Fit; Partial Least Squares; and Structural Equation Modelling;

   Abstract : Chatbots are very widely used nowadays. However, much of the research on Chatbots have had a technology focus or has been limited to studies of adoption. To take advantage of the potential associated with chatbots, research that addresses the issues online users face when interacting with such programs is needed. READ MORE

4. 3. The mediating impact of monetary incentives : A study on consumers’ willingness to recycle sWEEE

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Emil Lindholm; [2022]
   Keywords : Recycling; E-waste; Deposit-refund system; Willingness; Theory of planned behaviour; monetary incentives;

   Abstract : E-waste is a growing problem across the world. With a higher living standard comes an increase in electronic product usage and subsequently discarding, which leads to negative environmental and human impact when discarded incorrectly. This improper discarding of E-waste is most prevalent in the small equipment category. READ MORE

5. 4. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anika Albrecht; Svenja Lena Mauch; [2021]
   Keywords : vegan consumption; consumer behaviour; consumption motives; theory of planned behaviour; virtue signalling; vegan food alternatives; purchase intention; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. READ MORE

6. 5. Ride On: Pandemic in the Backseat - A quantitative study exploring and explaining consumer behavior and intention in on-demand ridesourcing during the Covid-19 pandemic in Sweden

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Pascal Fischer; Gustav Broström; [2021]
   Keywords : On-demand Ridesourcing; Consumer Behavior; Consumer Intention; Covid-19 Pandemic; Partial Least Squares Structural Equation Modelling;

   Abstract : On-demand ridesourcing (ODRS) has become a globally accepted form of transportation among individuals. Anchored in the Sharing Economy and grown with the help of technological advancements and mobile applications offered by companies such as Uber or Bolt, previous research has brought forward a few factors that drive consumer intention to participate in ODRS (e. READ MORE