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1. 1. Customers Sustainability Demand : A comparison between convenience goods and shopping goods

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Lisa Nilsson; Viktor Höjman; Patrick Elfqvist; [2015]
   Keywords : Sustainability; Sustainability demand; Customer attitude; Customer behaviour; Convenience goods Shopping goods;

   Abstract : In pace with a growing awareness among customers, so does the demand for sustainable products increase in various markets. Sustainability is even referred to become a mega-trend (Lubin & Esty, 2010). READ MORE