Essays about: "Patrik Löfving"

Found 1 essay containing the words Patrik Löfving.

  1. 1. Functional Ingredients in Confectionary – What does the Swedish Consumer Say?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Patrik Löfving; [2005]
    Keywords : Fokus grupp; Functional Food; Godis; Innovationer; Segmentering; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : This study has in line with its explorative purpose found a number of areas that would be interesting for further research. The innovation of functional confectionary caused problems for the consumer regarding the mix of health (functional food) and taste (confectionary). READ MORE