Essays about: "Pattanee Chaimanat"

Found 1 essay containing the words Pattanee Chaimanat.

1. 1. Influences of country of origin in Thai consumers’ buying decision toward beer purchasing  

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pattanee Chaimanat; Purit Rackchamroon; [2011]
   Keywords : Country of origin; beer; perception; attitudes; buying decision;

   Abstract : Group number:         2838 Research Questions:  Does the country of origin influence Thai consumers’ buying decision towards beer purchasing?  What are the consumers’ attitudes and perception towards beer consumption? Purpose: The authors aim to explore the effect of COO towards beer purchasing behavior of Thai consumer. The research study examines the attitudes of Thai consumers in terms of the beer purchasing based on two aspects: foreign and domestic brands. READ MORE