Essays about: "Pau Riera Vuibert"

Found 1 essay containing the words Pau Riera Vuibert.

  1. 1. Event promotion: a key success factor for companies?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Benoit Marcone; Pau Riera Vuibert; [2010]
    Keywords : Event promotion; communication tools; corporate image; loyalty; staff motivation; notoriety;

    Abstract : Purpose: The purpose of this thesis is to explain why companies in France use the event promotion. Method: In this part we explain how we are going to collect our information. READ MORE