Essays about: "Paula Font Cuadras"

Found 1 essay containing the words Paula Font Cuadras.

  1. 1. Sustaining a Competitive Advantage in The Fashion Luxury Market : A case-study of Emerging Fashion Brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Paula Font Cuadras; [2020]
    Keywords : Emerging Fashion Brands; Fashion Luxury Market; Strategy; Competitive Advantage; Innovation; Business Model;

    Abstract : This research aims to present, analyse and discuss how to sustain a competitive advantage in the Fashion Luxury market throughout a case study of Emerging Fashion Brands. The analysed data determines that considering the customers’ demands, the attributes of the Emerging Fashion Brands and the idiosyncrasy of the Fashion Luxury Market these brands must apply a Differentiation Strategy directed to a focal target group in order to sustain their competitive positions in the market. READ MORE