Essays about: "Paula Kauppinen"

Found 1 essay containing the words Paula Kauppinen.

  1. 1. YouTube influence on Well-being brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paula Kauppinen; Antoniya Pavlova; [2017]
    Keywords : Business and Economics;

    Abstract : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. READ MORE