Essays about: "Paulina Henriksson"

Found 1 essay containing the words Paulina Henriksson.

  1. 1. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Julia Henriksen; Paulina Henriksson; Linn Wadsten; [2018]
    Keywords : Identity; consumer identity; luxury consumption; social status; The Elite; Nouveaux Riches; conspicuous consumption; Prestige-seeking consumer behavior; Dimensions of luxury value perception;

    Abstract : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. READ MORE