Essays about: "Paulina Lundin"
Found 2 essays containing the words Paulina Lundin.
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1. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. READ MORE
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2. How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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