Essays about: "Pauline Knutsson"

Found 2 essays containing the words Pauline Knutsson.

  1. 1. Brand Building for Startups : A brand building framework for startups to establish a coherent and long lasting brand

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Pilz Sonnby; Pauline Knutsson; [2022]
    Keywords : startup branding; brand strategy; brand building; branding;

    Abstract : The brand is something every company must deal with whether they like it or not, and as a company grows it develops and works as a way to build recognition, trust, customer loyalty and employee branding (Jones, 2022). In the fast-paced startup environment, the resources are limited, and focus has to be split between different tasks and the most urgent problems are the ones to be dealt with - leaving the rest to be, where the unmeasurable and intangible focus areas such as branding often get deprioritized. READ MORE

  2. 2. Investigating the perception of distance examinations methods : Evaluation of distance examination methods and an analysis of the financial perspectives based on quantitative data

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Pilz Sonnby; Sara Samie; Pauline Knutsson; [2020]
    Keywords : ;

    Abstract : The purpose of this study is to investigate how the recent distance examinations at KTH were perceived by its users. The prevailing circumstances in the world as a result of COVID-19 have urgently created a need for both teaching and examination at a distance. READ MORE