Essays about: "Pauline LENTILLON"

Found 1 essay containing the words Pauline LENTILLON.

  1. 1. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Tiffany RUSSO; Pauline LENTILLON; [2015]
    Keywords : consumer decision making; brand loyalty; sensory marketing; customer satisfaction; online purchase;

    Abstract : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. READ MORE