Essays about: "Pauline Nilsson"

Found 2 essays containing the words Pauline Nilsson.

1. 1. Packaging in the New Product Development Process : An International Perspective

   University essay from IHH, Företagsekonomi

   Author : Pauline Nilsson; Malin Hult; [2005]
   Keywords : Packaging; New Product Development; Standardization;

   Abstract : The thesis is conducted to investigate how packaging is taken into consideration within the new product development process and in which stages of the new product development process packaging actually is taken into consideration. Further we want to investigate if packaging has increased in importance within the activities of the new product development process, and how organizations deal with standardization of packaging for international markets in the new product development process. READ MORE

3. 2. FDI - A Matter of Distance

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Staffan Skarin; Pauline Nobel; Caroline Nilsson; [2004]
   Keywords : Foreign Direct Investments; FDI; Cultural Distance; Geographical Distance; OLI; Eclectic Paradigm; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : The purpose of this study is to explore how the cultural and geographical distances between the home and the host country influence the location decision of a foreign direct investment. Further, the purpose is also to investigate how this influence has changed during the last eleven years. READ MORE