Essays about: "Pauline Sturesson"

Found 1 essay containing the words Pauline Sturesson.

  1. 1. Corporate Social Responsibility for Competitiveness: A case study of ABB

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Pauline Sturesson; Joseph Eromosele; [2014]
    Keywords : CSR; Marketing; International marketing; Competitiveness;

    Abstract : The effect of each CSR dimension on competitiveness is in different attribute importance. ABB emphasizes the integration of its CSR policy embedded in entrire five dimensions of CSR in different practices. READ MORE