Essays about: "Pauline Thurfjell"
Found 1 essay containing the words Pauline Thurfjell.
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1. IT ALL STARTS FROM WITHIN : A multi-case study on internal branding
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Branding is a widely researched and discussed area, but the focus tends to be aimed towards business-to-consumer (B2C) companies rather than business-to-business settings (B2B). Brands per se used to be seen as the visuals belonging to an organization, but there has been a shift in meanings and it now includes perceptions and recognition of a brand - both internally and externally. READ MORE
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