Essays about: "Pay-what-you-want"

Found 3 essays containing the word Pay-what-you-want.

1. 1. Giving It All: The impact of a minimum restriction on donor behavior

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Simon Billinger; [2020]
   Keywords : Charitable giving; Pay-what-you-want; Minimum restriction; Anchoring; Warm glow;

   Abstract : This paper uses a standard dictator game approach where each subject takes the role of the dictator and the counterpart is a charitable organization in order to explore changes in behavior following the introduction of minimum donation amount. While individuals in the control group could select any donation they wanted and keep the rest of the endowment, participants in the treatment group had to donate at least 30% of the endowment if they chose to donate. READ MORE

3. 2. Pay For It and Love It More: A comparative study in marketing psychology between the two campaign methods Pay What You Want and Free

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Erica Jostrup; Emina Salic; [2015]
   Keywords : Cognitive Dissonance; Self-image; Homo Economicus; Free; Pay What You Want; Attitude; Marketing Psychology; Campaign method; SC-IAT; Social Sciences;

   Abstract : This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. READ MORE

4. 3. Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sarah Ammermann; Katharina Veit; [2013]
   Keywords : Pay-What-You-What; PWYW; Consumer Culture Theory; CCT; Digital Revolution; Generation Y; Motivation Theory; Identity Construction; Business and Economics;

   Abstract : .... READ MORE