Essays about: "Pehr Ekedahl"

Found 1 essay containing the words Pehr Ekedahl.

  1. 1. The dynamics of industrial influences and consumer behavioural intentions in early phase innovations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pehr Ekedahl; Sofie Bergdahl; [2019]
    Keywords : Theory of planned behaviour; early phase innovation; cellular agriculture; consumer attitude; industrial influences.; Business and Economics;

    Abstract : This paper aims to synthesise and build further on recent research of consumer behaviour, in order to explain how the industry affects consumer behavioural intentions towards early phase innovations. The rationale for this relies on the non-accessibility of early phase innovations and the implication that they cannot yet be experienced by consumers, which further means they cannot be objectively evaluated. READ MORE