Essays about: "Pentti Nieminen"

Found 1 essay containing the words Pentti Nieminen.

1. 1. Does social media play sports? : A Case Study on Finnish Sport Team Social Media Usage: Motivations, Expectations and Measurements

   University essay from IHH, Företagsekonomi

   Author : Pentti Nieminen; [2012]
   Keywords : ;

   Abstract : Introduction  The use of social media has been increasing enormously during the past years. Busi-  nesses have realized the importance of being present in social media, like Facebook,  but purposes for utilizing it vary widely among academics as well as among the prac-  titioners. READ MORE