Essays about: "Perceived Cause Fit"

Showing result 1 - 5 of 9 essays containing the words Perceived Cause Fit.

1. 1. Acceptance of AI technology for lung cancer screening diagnosis: Unpacking the factors affecting the radiologists’ acceptance of AI

   University essay from Lunds universitet/Institutionen för informatik

   Author : Jan Niklas Harder; Joachim Felix Massberg; [2022]
   Keywords : User Perspective; Health Information Technology; Technology Acceptance Model; Task-Technology Fit; Lung Cancer Screening; Artificial Intelligence; Technology and Engineering; Business and Economics;

   Abstract : Lung cancer is the leading cause of cancer death. Much benefit can be found in national screening programs to diagnose cancer early and reduce mortality and such is about to be introduced in Germany. However, the process of screening diagnosis is very time-intensive for radiologists and the workload is not feasible without further support. READ MORE

3. 2. Small Purchases Make A Big Difference

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alice Pettersson; Charlotte Sternberg; [2022]
   Keywords : FMCG; Brand Loyalty; Brand-Cause Fit; Brand Activism; Repurchase Intentions; Business and Economics;

   Abstract : The high competition in the FMCG market today has led to an increased focus on retaining customers and adding value beyond the core business interest. Consequently, most brands engage in cause-related activities to drive brand loyalty. READ MORE

4. 3. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sara Gisslar; Linnéa Sundman; [2021]
   Keywords : Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

   Abstract : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. READ MORE

5. 4. Development of a Proactive Supply Risk Management Model

   University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

   Author : Albin Melin; Jesper Jensen Ehlers; [2021]
   Keywords : Supply Risk Management; SRM; Supply Chain Management; Swedish Agrifood Industry; Multiple Case Study; Constructive Research; Technology and Engineering; Business and Economics;

   Abstract : Supply risk management (SRM) is a well-established aspect in the field of supply chain management (SCM) that has gained even more relevance due to the ongoing covid-19 pandemic. Many articles have been published relating to the topic, such as Norrman and Jansson (2004) and Zsidisin (2003a). READ MORE

6. 5. Consumer Behaviour and Corporate Social Responsibility : A study on grocery shopping during the COVID-19 pandemic

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Jawid Safa; Diana Al-Khameesi; Johan Lindberg; [2021]
   Keywords : CSR; consumer behaviour; COVID-19; post-COVID-19; price sensitivity; supermarkets;

   Abstract : Reserach question: To what extent has consumer behaviour been influenced by supermarkets’ CSR responses to the COVID-19 pandemic? Purpose: To what extent the perceived importance of CSR responses by supermarkets to the COVID-19 pandemic has influenced consumer behaviour and what implications this have for the business-consumer relationship. Method: Quantitative study by collecting 137 responses from Swedish consumers. READ MORE